How To Ruin A Picture With An iPhone.

How To Ruin A Picture With An iPhone.

No person sets out to tap that little button and snap a picture with the intent to ruin a picture with an iPhone, but in most cases, when the little “click” chirps, that’s just what happened.

How I wish that Philip Schiller, Apple’s marketing guru, would launch a simple commercial to help iPhone owners avoid the heartbreak that comes from ruining every picture they take with an iPhone. It’s not that we’re all idiots. No, in fact, iPhone people are smart people, because we use smartphones! The issue comes down to muscle memory: people hold a camera like they hold a phone.  

A camera is not a phone. How I wish Apple would talk about this, for it’ll make a mountain of difference in the average user’s photo journey.

With one simple revelation, you can never again ruin a picture using an iPhone.

Here it is . . .


This Is A Phone.














This Is A Camera.










Every time I’m in a crowd and I see people capturing photos of what could become a digital chapter in their family history, I shudder, because if they ever want to print that photo, they are going to get acid reflux from the heartache of holding a camera like a phone.
Let’s say it’s the moment she says, “Yes.” 

Let’s say it’s the moment when you meet Bono in some coffee shop.


Let’s get closer to my world.

Let’s say you want to capture that trophy moment when you finally closed the deal on a hunt. You hand the phone to your buddy, and what happens? He takes vertical picture.

What if you want to print that picture?
Not gonna happen.
That is, unless you’re willing for the picture to be distorted.

It’s the same for video, too.

It seems almost everyone captures videos from their phone, oddly enough, in vertical angles. Video is not designed to be vertical!

Why do we do this?
Muscle memory.
We hold the camera like a phone.

Break The Rules? Sure. Take vertical shots when you know that a vertical shot is what is required. That’s a no brainer. I’m not saying that vertical images are taboo. That’s crazy talk. Yet verticals are not the “go to” option in most cases. The majority of the time, your photos need to be landscape, because you can always crop something to a vertical shot; but, you cannot widen a vertical shot to fit your printed post without losing the dynamic of the photo itself.  

You can capture trophy photos and yet not ruin every picture you take with a iPhone . . . simply by retraining your brain with new muscle memory to hold a camera like a camera, and a phone like a phone! 







Jason Cruise is a published author and speaker.
He’s the host of Spring Chronicles with Sportsman Channel. and @JasonLCruise on Twitter. 

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